We're reimagining
pet owner education

With over 20 years of experience behind us as AnatomyStuff, we've consistently demonstrated our ability to design and deliver effective veterinary and animal education tools.

In seeking to further support our customers, we listened intently to their feedback, which highlighted a significant demand for improved and more accessible resources for pet owners.

In response, we're excited to introduce Cetra for Vets - a cutting-edge education system for pet owners, designed to enhance the connection between veterinary professionals and pet owners.

Our educational handouts are crafted in partnership with an extensive network of expert veterinary surgeons, ensuring that our content is not only relevant and accurate but also evidence-based and thoroughly reviewed.

At the core of our mission is the aim to meet the needs of both veterinary professionals and their clients. We see this as the start of a transformative journey in digital pet owner education.

As Cetra for Vets evolves, we anticipate adding numerous features, including multilingual content, to further bridge the accessibility gap. We invite you to be a part of this journey with us!

Backed by leading professionals
Ephicient logoAlign Therapies logoSimply MSK logoThe Paak logoThe Paak logo

Meet our team

Clare King
Founder CEO

Clare is a dynamic leader with a physiotherapy background, committed to revolutionising healthcare through innovative patient-centric solutions.

Richard Klin
Founding Director

Richard is an experienced entrepreneur who's mission is to improve patient outcomes through strategic vision and unwavering commitment to excellence.

San Islam
Full Stack Developer

A passionate Full Stack Developer with extensive experience in Next.js, React, AWS and NodeJS among others. San helped develop the Cetra MVPs.

Artur Zegar
Back End Developer

Our newest addition to the team, Artur is a dedicated developer with extensive commercial experience. Artur excels in backend development with a focus on serverless technologies.  

Pip Jones
Senior Product Manager

Leading the Cetra roadmap, Pip is passionate about establishing Cetra’s presence in the industry through meaningful connections and compelling campaigns.

Liz Paton
Creative Lead

The artistic genius behind our software. Liz translates ideas into compelling visuals and creates experiences that streamline and empower clinics.

Genevieve Tomlinson
Veterinary Content Contributor

Dedicated, certified Veterinary Nurse committed to crafting engaging content that enhances the well-being and care of all animals.

Lucy Megson
Graphic Designer

A dedicated graphic designer who plays a vital role in helping bring our creative vision to life with precision and accuracy throughout.

Lauren Taylor
Junior Marketing Officer

A rising talent with a strong vision which focusses on connecting with our audience through creative communication strategies. Lauren leads our social and email marketing efforts.

Rae Fowle
Customer Service Manager

With a wealth of experience, Rae leads our customer service team to provide exceptional support for our customers and clients.

Katie Kumar
Customer Service Executive

A customer focussed professional with a proven track record of delivering exceptional service to our valued clients.

Rachael Da Silva
Finance Manager

With a keen eye for numbers and a commitment to fiscal responsibility, Rachael ensures the financial well-being of Cetra.

Our vision

Our goal is to engage with a worldwide audience.

There's a universal need for pet owner education, yet finding resources that are both dependable and thoroughly vetted can be a daunting task. Our commitment is to fulfill this need, ensuring that pet owner education realises its potential to transform the lives of animals. This enables veterinary professionals around the globe to easily access and distribute our educational materials to pet owners.

Looking forward, we aim to broaden our resource library and offer handouts in multiple languages, enhancing both accessibility and impact. Additionally, we plan to enrich Cetra for Vets with new features such as 3D models and customisable content.

For more details on our future plans for Cetra for Vets, continue reading below:

Next level customisation

Our goal is for you to personalise Cetra for Vets to suit your needs, which is why we're excited to introduce enhanced customisation and branding options for our paid subscribers in 2024.

Artificial intelligence (AI) integration

We are convinced that AI can be an incredible asset when utilised properly. Therefore, our aim is to integrate it seamlessly into Cetra for Vets, enabling veterinary professionals to conserve precious clinic time while still maintaining high standards of care.

Worldwide industry roll out

In the months and years ahead, we plan to expand Cetra for Vets' reach on a global scale, assisting veterinary professionals in connecting with pet owners and enhancing the level of care that small animals receive in the comfort of their own homes.

Clinician assistant

This feature is being developed in collaboration with our expert veterinary surgeons to guarantee that both professionals and students receive the necessary support to provide outstanding animal care and adhere to the appropriate referral protocols. We understand that everyone needs a bit of assistance now and then — we're only human, after all. So, consider our assistant a helpful resource always within reach!

Experience the future of pet owner education